Hindustan has revealed plans Motors to totally reinvent their car model Ambassador that is still sold well in the market.
If Fiat and Vespa can make a comeback in the Indian market from Italy, then why not the Indian Amby? Hindustan Motors has pledged to give the old Ambassador a complete makeover which includes complete plastic surgery of the model so that it can re-introduce the car in the Indian market. The company hopes that the model will become a bread-earner in next 3-5 years. It is planning to introduce the model with a retro look by 2011.
"The new Amby will have a retro design and sport cutting-edge engineering to compete on comfort and value for money. Overseas experts have been roped in for the metamorphosis. The new version will be ready by January-February 2011 for test trials and is expected to undergo validation by May so that commercial production can begin next July," chairman C K Birla told TOI on the sidelines of the AGM.
Hindustan Motors will keep the original platform but European engineers and auto designers will do a comprehensive re-designing of the model. It will be powered by BS IV-complaint and BS V-ready 1.5 litre and 2 litre diesel as well as petrol engines that are powerful and fuel-efficient. HM intends to introduce a model that will be at par in design and engineering with the existing new age models in the Indian auto market.
